No longer are they thinking about disbandment – they just released a brand-new mini-album ‘Summer Queen’ that puts paid to that notion. Now, thanks to that viral video, Brave Girls have been given a new lease of life. When the group first heard it, though, they thought the track was an “automatic Number One”. Perhaps the vampire concept adopted by Brave Entertainment felt too disjointed from ‘Rollin’’s tropical atmosphere to make an impact, or perhaps it was just a case of bad timing. But, upon its original release, it failed to connect with music fans and the Korean general public. The song has always been bright and bubbly, a slice of sunkissed, summery perfection that lodges itself in your head. Then the unexpected happened: Their 2017 single ‘Rollin’’ suddenly went viral, thanks to a fan-made video that collated the group’s performances of the track at various military barracks across South Korea. They’ve been left to languish with no new projects and were almost about to disband earlier this year.
They’ve suffered from bad decisions by their agency, long hiatuses and poor promotion. The original members all gradually left and were replaced with the current four-piece of Minyoung, Yujeong, Eunji and Yuna. The lineup now is completely different from the one that took its first steps a decade ago. It’s fair to say that Brave Girls have been through a lot in the 10 years that the group have been in existence. READ MORE: Brave Girls – ‘Summer Queen’ review: resurgent girl group make a euphoric bid for the throne.But, as life in the fickle music industry often goes, the bubble burst fairly early on and the girl group were beset with obstacles and issues that saw them quickly descend from that early high.
When they made their debut back in 2011, they made a promising start, scoring a Top 20 hit on the Gaon Digital Chart with ‘Do You Know’ and racking up more than 650,000 downloads for each of their next two title tracks. It seemed like Brave Girls were destined to go the way of many a K-pop group, falling into obscurity and quietly disbanding.
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